Spending on marketing, getting nothing back?
Ongoing marketing support, built around your growing business. One connected team. Every marketing skill you need. No lock-in contracts and no managing multiple suppliers.
Staffordshire-based, working UK-wide
CPA
Not short of activity.
Short of results.
Most marketing problems aren't about effort or spend. They're about structure — channels without proper tracking, budget without attribution, reports that can't answer the only question that matters: is this making money?
Good ideas keep stalling.
The website needs work, campaigns need attention and content keeps slipping. Important work loses out to urgent tasks every time.
Channels are active, but not connected.
SEO, ads, email — running separately, sharing no data or strategy. Messaging inconsistent, targeting overlapping, nothing compounds. Three channels, the output of one — because none of them are connected to the same pipeline or commercial goal.
Too many suppliers, not enough ownership.
Freelancers help with one thing. An internal hire covers another. But nobody owns the whole picture or keeps the commercial priorities clear.
There are three ways most businesses try to solve this.
Hiring someone, using freelancers, or bringing in a retainer team. All three can work - but only one gives you every specialist skill, joined up, from day one.
Here is what that looks like in practice.
Every retainer starts with a clear review of where you are and what needs to move first. Then we get into the work and keep it moving.
Everything connected, nothing siloed
Most businesses run marketing activity across multiple suppliers with nobody joining it up. With a retainer, one team handles every discipline - so your SEO informs your ads, your ads inform your landing pages, and everything compounds instead of competing.
Hours that go where they're needed, not where they're contracted
A fixed deliverable list means you get the same output every month regardless of what the business actually needs. Retainer hours flex around your priorities - a campaign launch one month, a website fix the next, a content push after that.
You always know if it's working
No impressions charts. No vanity metrics. Every month you get a clear view of leads generated, cost per lead and what changed. If something isn't performing, we tell you and we adjust - before it costs more.
One retainer. The full range of skills your business needs.
A retainer with Encapsulate gives you access to every discipline across the business - marketing, paid media, websites, strategy, automation and CRM. Hours are shaped around what your business needs most that month, not a fixed list that never adapts.
From declining performance to sector leadership.
An anonymised walkthrough of a real retained engagement - from a business losing ground in a crowded market to one with a rebuilt digital infrastructure, stronger results and less marketing spend.
Ready to see what this could look like for your business?
Take a look at how the retainer works, or book a growth review and we will come back with a clear view of what support could look like for you specifically.
Rolling monthly · 30 days' notice · No lock-in contracts
Rate confirmed on scope discussion
Flexible support. Fixed monthly clarity.
Rolling monthly retainers starting from 30 hours. No long contracts, 30 days' notice, and support shaped around what your business actually needs that month - not a fixed list of deliverables that never changes.
Results from joined-up marketing support.
Delivered by a team clients trust.
"Under Wayne's leadership, they deliver customised digital marketing strategies that bring measurable results, including increased website traffic, stronger lead generation, and improved revenue."
"A group of experienced developers and marketers who understand what you want and do whatever they can to deliver the best service possible. Absolutely brilliant people and service."
"They also do all of our SEO work and paid campaigns for social media. We have been very impressed with how professional and efficient they are. I would highly recommend."